Social media content management for coaches

Putting hours into your content, but still not getting client enquiries?

You know how to help your clients. We turn that expertise into content that sounds like you and gives the right people a reason to book a call.

Book a discovery call

For coaches ready for help with their content, wherever they are in business.

Our client results

Content we’ve created

Elite Pole Coaching

New coaching clients, first course sales and 7,000+ new followers.

We helped Claire reach more potential students with a focused content strategy, clearer messaging and videos that show the value of her coaching, not just her pole skills. Claire also made sales of her first online course.

7,000+new followers

What we worked on

We worked with Claire to sharpen her messaging and build a content strategy around her coaching offer, helping potential students understand who she helps, what makes her approach different and how to work with her.

Our own coaching business

The Pole Coach

Six figures in course sales in one year.

Some weeks, I had no new clients coming in. Enquiries were inconsistent, and I wanted to grow my coaching business without spending more evenings teaching group classes.

I researched what my ideal students were struggling with and made my messaging speak directly to that, so they could understand how my coaching would help.

Within one year, my courses generated six figures in AUD sales, alongside a consistently full 1:1 coaching schedule. That gave me more income for my time and the freedom to step back from evening classes.

Sound familiar?

You've got clients to coach and a business to run. We help you work out what to say, turn it into content and get it posted, so you're not doing another shift on your socials every night.

I open Instagram to post… then spend half an hour trying to work out what to say.

I'm sharing tips, but nobody's asking about working with me.

I'll post properly next week. Then clients get busy and it doesn't happen.

I've filmed the videos. Now I've got to spend my entire evening editing them.

All that time planning, filming and editing… and still no enquiries about your coaching.

We help you work out what your potential clients need to hear, then plan, script and edit the content. So you can explain how your coaching helps without spending every evening figuring it out yourself.

Here is how we help

From “I don’t know what to post” to your next 30 days of content planned.

Know what to say, what to film and how each post helps potential clients understand why they’d work with you.

Know what your potential clients need to hear.

We research their questions and challenges, then build your content plan around how your coaching helps.

Know what to say when you hit record.

You get scripts that sound like you and a shot list so you know what to film.

Hand over the editing.

Send us your footage and we’ll create the videos and captions for you to review.

Keep showing up when client work gets busy.

We publish on your agreed platform and use what we learn to shape the next month’s content.

Make it easier for people to enquire.

Your posts explain who you help, what working with you looks like and how to take the next step.

Monthly content management

You don’t have to figure out your content on your own.

You want people asking about your coaching, not another evening spent staring at a blank screen. We help you show the right people how you can help, then get the content made and posted while you focus on your clients.

More time for clients. More reasons to enquire.

Stop wondering what to post. Have a clear monthly plan built around your coaching, your audience and the clients you want to attract.
Know what to say when you hit record. Get scripts and a shot list, then leave the editing and captions to us.
Stay visible, even during busy client weeks. We handle posting on your agreed platform and review what people respond to.

Feel confident it still sounds like you. Review each batch and send your changes before it goes out.
Show up on Stories without starting from scratch. Get prompts for five days a week, ready for you to make your own, create and post.
Keep conversations going without living on Instagram. We spend 15 minutes a day, five days a week, replying to comments and engaging with relevant accounts.

Book a discovery call

Getting started together

What working with us looks like

Tell us about your coaching.

We research your audience and listen to how you explain your coaching. That helps us find the questions your posts should answer and keep the words sounding like you.

We plan. You record.

We turn that research into a content plan, write your scripts and list the shots to film. You know what to say and what to record, instead of figuring it all out in front of the camera. You film the clips, or add a Perth filming session.

You review. We publish.

We edit and write the captions, you review, then we post what you have approved. Each month we look at what connects with people and refine the next plan, with the aim of turning interest in your coaching into enquiries.

You bring: your ideas, the monthly meeting, footage and feedback. You create and post your Stories using our prompts.

We handle: planning, scripts, shot lists, editing, graphics, captions, posting, monthly reporting and the comment replies and conversations we agree on.

What it’s like working with us

Earlier client feedback

“We gained over 7,000 new followers, sold workshops and digital products, and completely booked out my private coaching. I can’t wait to see what we achieve together next.”

Claire

Elite Pole Coaching

“AB Digital made it easy for us to stay consistent online. They took care of planning, filming and managing our content while ensuring everything genuinely reflected our venue and brand.”

Salt & Oak

“Amy was fantastic to work with. She communicated clearly, understood expectations and delivered everything professionally and on time.”

Ella Borrello

Harmony Forest Cottages & Lakeside Lodge · Content collaboration

Meet Amy

I run a coaching business too.

I'm Amy, the person behind AB Digital and The Pole Dance Coach. I know the work that sits around your client sessions, because I run a coaching business too. I bring the research, planning and creative work together, so your content sounds like you and you have help getting it made and posted.

You might be wondering

How would this work for me?

Will it still sound like me?

Yes. Your ideas, examples and way of explaining things are where we start. We keep a guide to your voice and you review the content before it goes out.

How much do I still need to do?

You join the monthly 60-minute meeting, share your ideas, record the footage and review the posts. You also create and post your Stories using our prompts. We handle the planning, editing, captions and posting we agree on, and talk through how your part fits into your week.

What if I’m not confident on camera?

You do not have to make it up as you go. We give you scripts and a list of shots, and talk through what feels doable for you. If you would like help in person, you can add a half-day Perth filming session, including metro travel.

Do I approve content before it goes out?

Yes. You see each batch before it is posted. Gather your feedback together and we make one round of changes, so you are happy with what goes out.

Can we work together if I’m outside Perth?

Yes. You can send us your footage and we can plan, review and edit remotely. The optional filming session is in Perth, with metro travel included.

Does this include Stories and engagement?

You get Stories prompts for five days a week; you create and post them. We spend 15 minutes a day, five days a week, replying to comments and engaging with relevant accounts. For sales messages, we agree which ones we handle, which go to you and the time set aside for them.

How will the posts connect to my coaching?

We start with who you want to coach and what you want people to understand about your offer. Then we plan and post content around that. Each month, we look at what people respond to and use it to shape the next plan.

Is this right for a brand-new coach?

Yes. You do not need an established audience to start. We talk through who you want to help, what you offer and where you need support, then work out a content plan that fits where you are now.

Tell us what is taking your time

Let’s take the content planning and editing off your plate.

On a discovery call, we’ll talk about the clients you want to attract, what you’ve tried on social media and where you’re getting stuck. Then we can look at what support would suit your business.

Book a discovery call

A conversation to see whether we’re a good fit.
No commitment to a monthly package.